Digital Brand Manager

Job Responsibilities 

• Build, plan and implement the overall digital marketing strategy.
• Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services.
• Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Identify and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Plan and execute all digital marketing activities, including web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights along with spending and performance optimization.
• Create new and creative growth strategies.
• Plan, executes, and measures experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience
• Collaborate with agencies and other vendor partners.
• Prepare and manage the digital marketing budget.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Forecast potential sales based on digital marketing activities.
• Research and forecast future sales and performance trend.

• BS/MS degree in marketing or a related field.
• 4 Years of Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement Very good at English, verbal / writ5ten communication.
• Ability to communicate well and work through others.
• Excellent computer skills.